If you’re planning to make a content based website or you already have one, it would be a great idea to put it into use and monetize it. There are TONS of ways to generate an income online but I truly believe that the simplest way is to make money from Google AdSense.
What is Google AdSense?
It’s a revenue sharing platform managed by Google and the main sole purpose of this platform is to increase Google’s yearly revenue. You see…Goggle is very smart, Instead of just relying on their search engine to place paid ads, they’ve decided to partner up with website owners all around the world to make use of their content and make more money. The beautiful thing about Google AdSense is that publishers (website owners) get paid by the CLICK and no sales or signups are required like in the other CPA or affiliate marketing platforms. I’m not 100% sure if all publishers get the same revenue share percentage but I currently receive a 68% commission for every click. Many revenue sharing platforms exist, but Google AdSense is well-known for the best payouts in the market. Most of the large corporations around the world advertise on Google and they usually place high bids on their ads which in return will generate for publishers more revenue. For example, if a company pays $5.00 per click to advertise a certain product or service (which is very common on Google Ads platform) and this ad is placed on your website, if one of your website visitors clicks the ad, you’ll get $3.40 just for that ONE CLICK.
Google AdSense Requirements and Policies
Any website or blog owner can sign up and get an approval to make money from Google AdSense if his/her website follows two major requirements:
1) The website or blog should contain meaningful and useful content. Having a website with 100 or 200 word pages/posts with low quality information may lead to a disapproval from Google. LEARN HOW TO MAKE A SIMPLE WEBSITE USING WORDPRESS >>>
2) The website should NOT be based on a category or niche that goes against the Google AdSense terms or policies. You can search and find a list of prohibited topics which can’t be monetized by Google AdSense. Some examples of prohibited categories are sexual abuse and rape, child sexual molestation, sex trafficking, violent activities, child pornography, etc. There are also topics that can be used but will have many restrictions and minimal ad display like gambling and online casinos, pornography, guns and weapons, etc.
Once website owners are accepted, they should be aware of the Google AdSense policies and avoid getting involved in any fraudulent activities. Be aware that Google is tracking ALL clicks on their ads and they will not hesitate to terminate your account if they feel there are any suspicious activities. Please DON’T click on your own ads and don’t tell family members or friends to click on your ads. If you use paid advertising to generate traffic for your website, track the traffic and discontinue using it if you notice any non-human traffic behaviour. There are many sketchy advertising platforms that send fake (bot or server generated) traffic which may lead into click fraud. Google can easily track IP addresses, devices, repetitive clicks, website visitors’ behaviours, fraudulent traffic, etc. What I’m trying to say is use legitimate and clean sources to generate traffic like SEO or well-known and reputable paid advertising platforms.
Strategies to Make Money from Google AdSense
Most online marketing beginners create a website based on a niche that they find interesting so they can monetize it with Google ads. There’s nothing wrong with that but I already tried that before and my advice to you is to use a different strategy. The Google AdSense strategy that I recommend is to create a website based on niches that have HIGH CPC (Cost per Click) keywords. According to Google, some keywords have low CPC and some have high CPC. It’s difficult to determine how exactly Google calculates that but the idea is that high CPC keywords are in demand and most advertisers bid higher for these keywords on the Google Ads platform. So why write pages and posts using keywords that’ll pay $0.03 or $0.10 when you can choose high CPC keywords that’ll pay $5.00 or $10.00 per click. You can search and find keywords for your website by using the Google Keyword Planner or Uber Suggest keyword tool. The best way to achieve good results using this strategy is to create a blog or a content based website that has high CPC keywords in the titles of pages and posts (and content) and to rank on the first page of Google search results for the same keywords. This is not that easy to accomplish but it’s possible if you learn SEO or get some SEO help. LEARN HOW TO IMPLEMENT BASIC SEO ON YOUR WEBSITE >>>
If getting organic search traffic isn’t achievable then the other option is to buy traffic from various advertising platforms at a minimal cost. The cost per click is expensive in Google Ads but it’s much cheaper in many other advertising platforms like Facebook ads, native ads, etc. So the key here is to buy cheaper traffic and converting it to profits with Google ads (traffic arbitrage). Example: you buy traffic that costs $0.05 per click and out of 10 users, one clicks an ad (10% CTR). If that one Google ad pays $0.75 then you’ll make $0.25 of profit. This strategy requires high volumes of traffic and I HIGHLY recommend that you use high quality traffic from legitimate advertising platforms to avoid getting in trouble with Google. I also suggest that you write great content that will benefit the reader and make the website more interactive (questions/answers, images, videos, comments section, etc.). This will lead the visitors to stay longer on the website and view more pages which will result in more clicks.
Placing and Optimizing Google Ads
Every publisher has a different website design and content so there is no specific formula on where to place the Google display/text ads. From my own personal experience, it’s not good to place too many ads on a single page or post as it may annoy visitors and make them leave the page. Google used to have a restriction of 3 ads per page but I think the rules have changed and now they allow more ads. A professional website shouldn’t have more than 3 – 5 ads for every 1000 words post of page. Place ads in the content between paragraphs and on the sidebar or header/footer sections of the website. Always login to your Google AdSense dashboard and check reports to analyze clicks data and to optimize your website ads accordingly. Checking reports like Ad units, Ad formats, and countries will help you determine what’s working for you and what you should stop doing. You can also view the blocked controls section enable or disable the types of products and services to display ads for. After a month or two of data collection, check the blocking controls section and see which categories are not generating any clicks and disable them. This will automatically push Google AdSense to display ads for categories that convert better on your website.